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CASE [04/06]
// Official Automotive Dealership · Rosario, Santa Fe

AUTOLEADS — AUTOMOTIVE SALES CRM

Centralization of inbound leads from WhatsApp, Instagram, Facebook, and Mercado Libre into one unified pipeline with sales rep assignment and conversion metrics.

SALES CRM2025REACTVITEPRIMEREACT.NET 9DAPPERPOSTGRESQLDOCKER
SCREENSHOT // PRODUCTION
LIVE SYSTEM
AutoLeads CRM - Centralized multichannel leads database and analytics
Official Automotive Dealership · LIVE DEPLOYMENT100% OPERATIONAL IN PRODUCTION
// THE CHALLENGE

A spreadsheet cannot scale across multiple channels and sales reps

TECHNICAL DIAGNOSIS AND OPERATIONAL BOTTLENECKS.

Sales reps tracking leads on individual spreadsheets, prospects waiting days without replies, and zero visibility into which ad campaigns were generating closed deals.

LEGACY PROCESS (MANUAL)
AFTER (DEFTCODE SYSTEM)
✕Inbound inquiries entered manually into fragmented, conflicting spreadsheets
✓Unified database capturing channel, timestamp, rep, and requested vehicle model
✕Sales follow-up dependent on each rep's personal memory and WhatsApp chat
✓Automated rep assignment and strict audit trail for every sales touchpoint
✕Painstaking manual filtering by phone or vehicle make across spreadsheet rows
✓Instant indexed search by make/model, customer name, and phone number
// TECHNICAL SOLUTION

High-velocity sales CRM with centralized capture & balanced routing

SOFTWARE ARCHITECTURE, APIS, AND DATA MODELS.

Custom CRM with real-time webhooks and APIs, make/model filtering, equitable round-robin lead distribution, and live pipeline analytics exportable in seconds.

[01]

Omnichannel Lead Centralization

Automatic webhook ingestion from WhatsApp, Meta ads (Instagram/Facebook), and Mercado Libre into a unified real-time pipeline.

[02]

Instant Vehicle & Lead Search

High-performance indexed filtering by make, vehicle trim, financing interest, or customer phone for immediate outbound calling.

[03]

Accountable Sales Rep Routing

Equitable round-robin distribution prevents rep friction and guarantees lead response times under 15 minutes.

[04]

Trade-In & Financing Appraisals

Structured fields capture used vehicle trade-in appraisals and down payment financing simulations directly inside the lead profile.

// PRODUCTION GALLERY

INTERFACES IN PRODUCTION

ACTUAL VIEWS OF THE DEPLOYED SYSTEM.

VIEW [01]Unified database filtered by channel, rep, and model
Lead database with channel filters and Excel export
Unified database filtered by channel, rep, and model
VIEW [02]Instant intake with trade-in appraisal and financing terms
Lead intake form with acquisition channel, model, and rep
Instant intake with trade-in appraisal and financing terms
VIEW [03]Commercial analytics and daily lead acquisition trends
Inquiry metrics by channel, daily trends, and top vehicle models
Commercial analytics and daily lead acquisition trends
VIEW [04]Sales team management and vehicle inventory catalog
Master data management: sales reps, brands, and vehicle catalog
Sales team management and vehicle inventory catalog
VIEW [05]Secure access for sales reps and dealership managers
AutoLeads CRM secure authentication screen
Secure access for sales reps and dealership managers
// PROVEN RESULTS

Commercial Performance Gains

METRICS AUDITED DIRECTLY IN PRODUCTION.

4channels

WhatsApp, Instagram, Facebook, and Mercado Libre synced into one CRM

+40%first contact speed

increase in rapid outreach velocity compared to competitors

1rep per lead

single owner per opportunity with call logs and deal stage history

0lost leads

complete eradication of forgotten inquiries buried in personal chats

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